Which should bother us most:
a BBC news executive is shifted sideways (very belatedly) after repeated accusations of bullying and a staff threat to strike if he wasn’t moved?
a perception that the BBC is institutionally biased against Scottish independence and its (especially on-line) supporters?
or the thought that traditional TV audiences are literally dying off and changing viewing habits sufficiently to trigger seismic cuts to public service broadcasting.
There’s an intense and at times highly divisive bebate going on in Scotland right now over control of the media.
But there’s an equally intense debate going on across the UK over ownership of the media and access – and it is one which has been at the heart of a struggle for generations over who controls the media, and over what the newspaper proprietors, ministers, broadcasting moguls and web owners say.
For people like me, it is a massive concern that the views of trade unions and people at work are systematically under-reported in the mainstream media, and especially by our national broadcaster.
We know the story: company CEOs and market analysts get largely uncritical airtime while union reps on picket lines or besuited general secretaries can only expect hostile, frequently ill-informed, questioning and barracking on the same programmes because the trains, ferries or underground aren’t running.
It has always seemed to me not just unfair, but a travesty of any genuine notion of public service news provision.
And it’s not just me, by the way. A more detailed academic study of the issue by the Cardiff School of Jounalism came to similar conclusions.
So, years of seeing trade union, anti-austerity, anti-war, or anti-racism campaigns being under-represented on TV or radio meant I was not surpised (disappointed, yes, but not surprised) that people in the #IndyRef campaign concluded the mainstream media were biased against them.
But is that the most urgent problem right now?
This week, the broadcasting regulator Ofcom released one of its most detailed examinations for years of the state of the sector.
The timing of the report is critical.
The BBC director general Tony Hall this week announced 1000 job cuts at the Corporation because of a £150m shortfall in licence fee funding.
That in turn has triggered fears that this could just be a precursor for yet another jobs cull at the BBC as a result of the renegotiation of the Licence Fee and the wider BBC Charter Review.
It its report, Ofcom found that “[Public Service Broadcasting] PSB channels spent just under £440m less in real terms in 2014 than in 2008” (p 13. 3.1).
It goes on: “Scotland [is] one of the main beneficiaries of the shift in production out of London and the only Nation to see an increase in spend on nations programming, up by 14% since 2008. Nevertheless, higher proportions of audiences here (21%) feel negatively portrayed, compared to respondents in most other areas of the UK.” (3.52.3)
BBC funding figures are notoriously opaque and are always challenged by those in Scotland’s creative sector, but the contrast between the BBC’s financial case and Ofcom’s conclusions about negative portrayal is still pretty stark.
But the most worrying numbers are not part of the Ofcom report. Instead they are being hinted at ahead of next week’s budget: that the BBC will have to take on the £600m cost of paying the licence fee of everyone over 75; and a further £200m if the government rules it is no longer a criminal offence for other households to evade the licence fee.
Remember, the BBC’s licence fee income is around £3.7bn a year.
The Chancellor is sharpening his axe and the all-male, all-white, mainly Conservative Culture Media and Sport select committee of MPs seems pretty unlikely to stay his hand.
And all this is before we even begin to look at the problems facing the press in Scotland, from the “challenging” state of finances at the parent company of the Daily Record and Sunday Mail, to some of the long-term plans being tested out by the US owners of The Herald/Evening Times titles, or alarm over the threat to their revenues and coverage from Google, Facebook and the BBC expressed by the owner of The Scotsman and a stable of local papers around Scotland and the UK.
However, there is good reason for hope that we can challenge this. Or at least some of it.
It is good news that the Scottish Parliament and the government here will finally have a say over the future of the BBC as part of the Charter Renewal negotiations.
But there is another way of taking on these threats from ministers, editors and proprietors.
First, for instance, many months – actually, years, when you count them up – of relentless and dignified argument by NUJ reps at BBC Scotland resulted in the former head of news and current affairs being moved on. He’s been moved on to the office dealing with the BBC’s case for Charter Renewal – which doesn’t inspire staff with a ton of confidence, but they tell me it has already made an enormous difference to morale and output on the newsroom floor.
Another NUJ campaign to prevent a veteran trade union rep from being made redundant at a local newspaper in South Yorkshire led to his sacking threat being withdrawn.
A campaign of industrial action last month at a string of local newspapers across London managed – remarkably – to secure the support of the Mayor, Boris Johnson and a significant number of his fellow Conservative MPs, resulting in talks to withdraw the editorial cuts threat.
I am not surprised that very little of this ground-up, workplace campaigning has been reported by the mainstream media. These are trade unionists, after all.
Nor am I that surprised that Ofcom’s very detailed breakdown of viewing figures and ages, or examinination of Facebook metrics by Ashley Highfield, the Johnson Press boss, isn’t going to light a fire for those working to build a new media landscape in Scotland based on public disenchantment with the post #IndyRef BBC.
But if those leading the debate over the future of the Scottish media after the Referendum ignore this stuff, they risk leading this flowering, new politically-minded media in Scotland into a cul-de-sac where the opinions, skills and careers of the sub-editors, designers, producers, coders or videographers don’t matter.
And that’s not much of a public service, either.
So, it’s time for people to stick up for public service journalism and news – and it’s time to stick up for the BBC.